Crafting professional journeys with personalised solutions

I'm Sherma Johnson-Gray, a career coach specializing in helping professionals navigate career transitions, international relocations, and leadership development.

Career development isn't just about finding jobs—it's about creating alignment between who you are and the work you do.

With a background in psychology and global career education, I offer evidence-based coaching that honors your unique strengths and circumstances.

Whether you're considering a mid-career pivot, relocating to the UAE, or seeking to develop as a leader, I provide the clarity, strategy, and support to help you move forward with confidence.

For organizations:

I design and deliver customised workshops and coaching programs that strengthen your talent pipeline, support employees through transitions, and build culturally intelligent leadership capabilities across your teams.

Career transitions often come with uncertainty and questions about next steps. Rather than generic advice, I offer personalized strategies based on evidence and experience.

Together, we'll create a structured approach that integrates your unique values, strengths, and circumstances. We move beyond simply finding another job to building a career direction that feels meaningful and sustainable.

My clients report gaining:

  • Clarity about their professional direction

  • Confidence in articulating their value

  • Practical strategies to navigate transition challenges

  • A deeper understanding of how their skills transfer across contexts

  • The ability to make career decisions aligned with their whole selves

This approach helps you move from confusion to confidence, with concrete steps that transform abstract career aspirations into achievable plans.

Stuck in a career rut?

Testimonials

Dare, Digital Education Lead

“I had the pleasure of working with Sherma as my career coach, and I cannot express enough how transformative our coaching sessions have been for my professional development. From the outset, Sherma exhibited a deep understanding of my goals and challenges. Her ability to listen actively and ask insightful questions allowed me to gain valuable insights into my strengths and areas for improvement. The constructive feedback and actionable strategies provided a holistic and bespoke approach for me.”

Hayley, Global HR & People Engagement Director

“Sherma has supported me in preparing for new roles and a career transition. She has provided sound advice and suggested helpful strategies for negotiating salary and overall package, I have found her to be a highly skilled and dedicated professional. Her expertise in the field of Careers has helped me immensely. She is also an all-around great, knowledgeable and inspirational lady to work with! I highly recommend her to anyone looking for help with taking their career to the next level.”

Rochelle, Category Manager

“Sherma was excellent in providing me with her interview preparation coaching. she used her knowledge and techniques to not only help with my confidence but she also showed me how to prepare for unanticipated interview questions, along with CV writing techniques that ultimately landed me my new role. Overall Sherma was a phenomenal help and I would highly recommend her for those seeking career progression and direction”

Services

  • Navigate your career path with clarity using targeted strategies that align with your aspirations and skill set.

  • Access expert consulting services tailored to address your specific challenges and optimise your strategies for success.

  • Dive into learning with engaging, practical lessons designed to spark your curiosity and enhance your critical thinking.

Lets talk!